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Sector
Real Estate -
Client
Builder -
Location
Hyderabad
Challenges
Heavy dependence and presence in offline medium with very high CPL and CPA.
Low online presence.
Multiple brand pages on Social Media (Not created and maintained by the client).
Reputation of Small builder.
No brand recall.
Objectives
Create brand Social media pages with complete ownership and rank these pages higher.
Aggressive lead generation campaign in micro market via 360° digital marketing.
Aggressively promote the brand USP’s.
Set up leads follow-up system and process.
OUR STRATEGY
Target group defined:
Aspiring young home buyers.
Designed and strategised brand social media page. (LinkedIn, Facebook & Twitter).
Created different Micro-sites for all 4 projects.
Strategy and creative Ads with different offers & USP’s for all 4 projects.
Activated aggressive lead generation campaigns.
Automation leads follow up and engagement system for prospective buyers.
Remarketing ads for prospective home buyers.
Results
– Over 40 + unique creatives for branding on Social media in 4 Months.
– Over 20000 + Likes and followers in Social media in 4 Months.
– Over 100000 + visits to project Micro-sites in 4 Months.
– Over 1650 + leads across projects in 4 months.
Impact
68% Qualified leads.
415 + Site visits, with an average of over 100 site visits per month across 4 projects in 4 months.
55% Lesser cost-per-lead compared previous offline activities.
