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Sector
Real Estate -
Client
Real Estate Channel Partner/Agent -
Location
Pune
Challenges
No growth in the last 7 years.
Unorganised sales process and operations.
No digital presence.
High cost-per-lead.
Low marketing budgets.
Objectives
Create brand social media pages highlighting buyers testimonials.
Micro market Ads, focused marketing within 8 kms from projects.
Given the low budgets, focus only on Social media campaigns.
Strategy & Delivery
Target group defined:
Mid segment prospective home buyers within 8 kms from the projects.
Auto-fill leads Campaigns on Facebook and Instagram.
Testimonial ads to build trust.
Ads to acquire projects and attract good sales employees.
Results:
– Over 550 + leads from prospective buyers in 3 Months.
– 10 builders enquiries for Sole Selling.
– 50 + sales executives profiles.
– 20 + brand and trust creatives on social media.
Impact
48% Qualified leads.
85% Increase in monthly sales.
4 New builder’s project sign-up as Sole-selling Agent in 3 months.
Added 8 new sales resources in the team in 3 months.
