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Sector
B2B Consulting -
Client
Management Consulting -
Location
Amsterdam, Netherlands
Challenges
Expansion plans to Indiabut no local market knowledge.
Low online presence.
Services not defined clearly.
No local market reputation.
Objectives
Build Brand image and trust in Indian Market.
Define service offerings and target groups.
Promote case studies of successfully executed strategic partnerships.
Strategy & Delivery
Target group defined:
Larger Mid-Cap Indian Companies in Finance and IT.
Designed and strategised local social media pages. (LinkedIn, Facebook & Twitter).
Retargeted Business consultants and Chartered accountants.
Defined the consumer’s online search behaviour through specific set of keywords.
Created a Lead funnel by segregating General enquiries vs Specific enquiries.
Promoted case studies via microsite and drove traffic to the client’s India website.
Results:
– 2 lakhs + Ad impressions on LinkedIn & Facebook in 3 Months.
– 60 + Enquiries in 2 Months for international partnership and expansions.
– Over 45 digital Ads and brand creatives posted on their Social media pages in 5 months in 8 top Indian cities.
Impact
65 Qualified enquiries generated in 3 Months.
150 + LinkedIn connections.
35% Lesser cost-per-lead compared to previous Digital Ads.
