-
Sector
Healthcare -
Client
Super Specialty Hospital -
Location
Chennai
Challenges
Low awareness in neighbourhood areas.
Low online presence.
Low awareness about infrastructure & medical treatments.
Reputation of being an expensive hospital.
Objectives
Brand awareness within the neighbourhood.
Re-build brand image on affordability.
Increase credibility by promoting the state-of-art infrastructure.
Promote 24/7 Emergency services.
Strategy & Delivery
Target group defined:
Neighbourhood patients and Cost conscious customers.
Designed and developed enquiry based microsite and Ads for every specialty healthcare department.
Micro-market Retargeting on Facebook by defining the target audience and their demographics.
Defined the consumer’s online search behaviour through specific set of keywords.
Created a Lead funnel by segregating General enquiries vs Emergency enquiries.
Results:
– 2.75 Lac+ Facebook & Instagram reach within 10 kms of radius from the hospital.
– Generated 120 + Enquiries in 2 Months for specialised & advance treatment.
– Over 55 Digital Ads and brand creatives posted on their Social media pages in 5 months.
Impact
75 + Emergency treatment enquiries generated in 4 Months.
48% Increase in Health check up packages.
186% Increase in Micro-Market Social Media.
