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Sector
Education -
Client
School -
Location
Bengaluru, India
Challenges
Only 35% admission percentage every year.
No awareness in the target audience about the school’s Online Classes.
Low presence on Social Media.
No engagement with past students and their parents.
Objectives
To engage the target audience, increase brand visibility, recognition and credibility.
To increase admissions enquiries by leveraging social media.
Influencer marketing for positive reviews.
Building a parent/student relationship program.
Building a community of past and present students.
Strategy & Delivery
Target group defined:
Students, Parents, Influencers.
Reached the target set in the highly competitive and crowded market by adopting an effective content strategy thereby engaging the audience via:
1: Lead generation and database retargeting on Facebook
Results:
– 340 + Facebook enquiries in 2 months (Double than the set targets).
– 60,000 + Facebook Reach.
– 80,000 + Facebook Ads Impressions.
2: Search engine marketing on Google
Results:
– 176 + enquiries from Google Search in 2 months.
– 30,000 + Google Ads Impressions.
3: Influencer marketing.
Results:
– More that 30 influencers engagement in 2 Months.
– More that 100 + positive reviews.
Impact
85% Qualified Enquiries.
57% Admission Ratio.
24% Saving Per Admission Cost.
