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Sector
Information Technology -
Client
IT Training Centre -
Location
Chennai
Challenges
Increasing competition with online coaching and E-Training.
Change in business model; Move from physical coaching centres to online classes.
Launched online classes platform but no brand presence online.
No presence on Social Media.
Objectives
Build Brand and online classes Awareness.
Connect with target audience through various Course-specific campaigns.
Promote their certified trainers.
Increase online course registration.
Strategy & Delivery
Target group defined:
Computer Engineering students, IT professionals, IT companies.
Executed a well-thought strategy using online mediums – Social media marketing, Search marketing.
WhatsApp and email marketing.
Strategise their Lead Generation activity.
Leads nurturing.
Results:
– 750 + Students leads in 3 months.
– 1 Lac + Facebook reach in 3 months.
– Over 35 digital Ads and brand creatives posted on their Social media pages.
– 250% Increase in online course registration.
Impact
78% Qualified enquiries.
57% Increase in Sales (enquiries vs. registration).
150% Increase in Social Visibility.
